Attribution 101: Where Your Leads Actually Come From
Why most advice about marketing attribution misses the part that actually matters.
Where This Actually Shows Up
A lot of confusion around marketing attribution comes from advice that's either too generic or too technical to actually act on. This is the version we'd give a client directly, without the filler.
What Actually Moves It
What actually moves the number is rarely a single big change — it's steady attention to first-touch versus last-touch tracking combined with regular, smaller adjustments to call tracking accuracy based on what the data shows each month.
The Takeaway
None of this requires a bigger budget — it requires actually watching marketing attribution closely enough to catch problems while they're still cheap to fix.
Want This Handled for You?
That's exactly the kind of work Fenton Quill does day to day.